Privacy Policy

Last Updated: February 29, 2024


At The Natural World (“we”, “us”), we understand the importance of safeguarding your privacy. This Privacy Policy explains the ways in which we collect, process, use, and protect your personal data when you visit our website,, or use any of our associated services.


This Privacy Policy aligns with the requirements of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and any other relevant data privacy laws. It applies to all individuals residing in the European Economic Area (EEA) and California.

Information We Collect

  • Information You Provide:
    • Contact Details: Such as your name, email address, postal address, phone number.
    • Account Information: Username, password, profile picture (optional).
    • Payment Information: If you make purchases on our site (this will be handled by a secure third-party payment processor)
    • Content Submissions: Comments, reviews, forum posts, or other content you provide.
    • Communications: Information from emails, feedback forms, or other communications with us.
  • Information Collected Automatically
    • Technical Data: Device information (IP address, browser type, operating system), your general location data.
    • Usage Data: Website navigation patterns, pages visited, features used, time spent on pages, links clicked.
    • Cookies and Similar Technologies: We use cookies and similar technologies for session management, personalization, analytics, and targeted advertising (see our Cookie Policy).

How We Use Your Information

  • Provide Our Services: To operate our website, create your account, process orders, enable communication.
  • Personalize Your Experience: Adapt content recommendations and display relevant offers.
  • Improve Our Services: Analyze usage patterns, identify development areas.
  • Customer Communication: Respond to your inquiries, provide support, and send you important service updates.
  • Marketing and Promotions: With your consent, send information about products, services, or promotions that might interest you. You can always opt-out later.
  • Security: Protect our website, prevent fraud and abuse.
  • Legal Compliance: Comply with legal obligations, court orders, or lawful requests from authorities.

Data Sharing

We may share your information in limited circumstances:

  • Service Providers: With trusted third parties who assist in operating our website, processing payments, analyzing data, or providing marketing support.
  • Legal Requirements: In response to legal requests, to prevent harm, or to protect our rights or the rights of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.
  • With Your Consent: If you provide explicit consent for additional sharing.

Your Rights

Depending on your jurisdiction, you have certain rights regarding your data:

  • Access: The right to request a copy of the data we hold.
  • Rectification: The right to correct inaccurate personal data.
  • Erasure: The right to request deletion of your data, in certain circumstances.
  • Restriction of Processing: The right to request that we limit the processing of your data.
  • Data Portability: The right to receive your data in a structured, machine-readable format.
  • Object to Processing: The right to object to certain types of processing, including direct marketing.
  • Right to Not Be Subject to Automated Decision-Making: The right to not be subject to decisions based solely on automated processing that significantly affects you.

CCPA Rights

California residents have additional rights:

  • Right to Know: Request a list of the categories and specific pieces of personal information we collect, use, disclose, and sell.
  • Right to Opt-Out of Sale: Opt-out of the sale of your personal information.

How to Exercise Your Rights

Please email us at [Your Contact Email] with any requests related to your privacy rights.

Children’s Privacy

We do not knowingly collect personal data from children under the age of 13 (or the relevant age of consent in your jurisdiction).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via your account or email.